Marketing Cases (BA 456)
Session: 2012-2013 Summer Semester
Faculty
There is not currently a faculty member for this course
Schedule
Mon-Wed, 8:00 AM - 11:00 AM (5/27/2013 - 7/25/2013) Location: S3
Mon-Wed, 8:00 AM - 11:00 AM (5/27/2013 - 6/3/2013) Location: *
Description
This course provides an in-depth exposure to strategic planning for marketing, using cases as illustrative examples. Emphasis is placed on extensive situation analysis, objective and criterion formulation, and alternative selection and implementation. Prerequisite: Completion of all marketing/business core requirements.