Marketing Cases (BA 456)

Session: 2011-2012 Term IV

Faculty

	Glenn A WestraShow MyInfo popup for Glenn A Westra
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Schedule

Tue, 5:45 PM - 10:15 PM (3/5/2012 - 5/6/2012) Location: 20
Tue, 5:45 PM - 10:15 PM (3/6/2012 - 3/27/2012) Location: 20

Description

This course provides an in-depth exposure to strategic planning for marketing, using cases as illustrative examples. Emphasis is placed on extensive situation analysis, objective and criterion formulation, and alternative selection and implementation. Prerequisite: Completion of all marketing/business core requirements.